Marketing for exhibitors

Take the opportunity to maximise your presence at National Defence Expo!

At National Defence Expo, we offer several opportunities for exhibitors to increase their visibility before, during and after the exhibition.
By promoting your brand through our digital channels and in selected locations throughout the exhibition hall, you can strengthen your brand, reach more visitors and create greater impact for your message.

Below you will find a selection of exposure opportunities designed to help your company stand out both before and during the exhibition.

Contact our sales team for current prices and further information.

Digital signage

A unique opportunity for enhanced visibility. Our digital signage solutions offer great flexibility in your communication and allow you to be creative in how you present your message – the only limit is your imagination. We can showcase your message all the way from the commuter train station and parking areas to the main entrance and throughout the exhibition halls.

Digital screens above the entrance to Hall A at Stockholmsmässan, visible to visitors as they enter the hall.

Indoor Package - Hall A

Increase your visibility in the heart of Hall A. With nine strategically positioned digital signs in high-traffic areas, your brand gains maximum exposure and stronger opportunities to attract the right audience to your stand.

Price: SEK 35,000

Large LED screens and vertical digital poster displays in the entrance areas at Stockholmsmässan, positioned near Hall A, Hall B and Victoria Hall.

Indoor package – Hall A and Hall B

Secure a strong presence across both halls! With the Hall A and Hall B Indoor Package, your brand is featured on eleven digital screens throughout the exhibition, including larger-format placements that deliver enhanced visibility in the busiest visitor flows. A powerful choice for exhibitors looking to maximise reach across the entire event.

Price: SEK 45,000

Outdoor digital screens along the walkway outside Stockholmsmässan displaying messages from the SKYDD exhibition, as visitors sit and pass through the area.

Outdoor Package

Around our venue, 22 digital signs are available to showcase your message. The screens are positioned to reach visitors arriving at the event by car, train, on foot or by bicycle.

Price: SEK 30,000

Outdoor digital screen at the entrance to Stockholmsmässan used for advertising and brand exposure, clearly visible to passing traffic.

The Triangle

With exposure on three sides, the Triangle is strategically located at the intersection of Huddingevägen, Åbyvägen and Parkeringsvägen, where approximately 75,000 vehicles pass every day.

Price: from SEK 10,000 to SEK 48,000

Large façade-mounted banner at the entrance of Stockholmsmässan promoting the Hem & Villa exhibition, visible from the roundabout outside the venue.

The Round-about

With its location next to the East Entrance, the Roundabout is almost impossible to miss for those arriving at the fair by car. It is therefore a perfect area for those who want to welcome their car-borne visitors. 57,000 cars pass through here daily.

Price: SEK 25,000

Would you like to learn more about your branding and exposure opportunities?

Our sales team will help you plan the right level of visibility based on your goals, target audience and budget. Get advice on packages, placements and opportunities.

Increase your visibilty at National Defence Expo

Explore some of our 75 digital signs located on the venue in the video below.

Would you like to maximise your presence at National Defence Expo – or do you have any questions about exposure opportunities?

Don’t hesitate to contact us – we’ll be happy to help.

Monica Johannesen Widholm

Head of Event – Unit Resilience & Mobility

Monika Johannesen Widholm

Send email
+46 70 789 41 41

Anna Wiberg

Sales Manager

Kevin Sinnapan

Sales Manager

For exhibitors at National Defence Expo A person in military uniform works at a laptop with a world map and data streams on the screen in a forest environment.

Stand prices & expression of interest

Would you like to take part and exhibit at National Defence Expo? Here you can find stand prices and all the information required to book your participation.

Prices & expression of interest: visitors gather at a stand where a camera system and a security solution are being demonstrated at National Defence Expo.

For booked exhibitors

Here you will find the tools to increase your visibility, reach the right audience and generate business during the exhibition. By making full use of the available resources, you can strengthen your presence, build more relationships and make your participation even more successful.

A handler lets a service dog examine a piece of luggage in a terminal.

SKYDD – held in parallel with National Defence Expo

SKYDD is the Nordic region’s largest meeting place for protection and security, firefighting, rescue operations and personal protective equipment. Don’t miss the opportunity to take part in the Nordic region’s safest trade fairs – under one roof.