Marketing for exhibitors

Take the opportunity to maximise your presence at National Defence Expo!

Maximise your visibility through targeted branding and marketing opportunities.

Promote your brand across digital channels and high-impact on-site placements to reach the right audience – before, during and after the event.

Explore the opportunities below or get in touch with our team to find the right solution for your goals.

Want to maximise your visibility?
Get in touch with our team

Digital signage

A unique opportunity for enhanced visibility. Our digital signage solutions offer great flexibility in your communication and allow you to be creative in how you present your message – the only limit is your imagination. We can showcase your message all the way from the commuter train station and parking areas to the main entrance and throughout the exhibition halls.

Digital screens above the entrance to Hall A at Stockholmsmässan, visible to visitors as they enter the hall.

Indoor Package - Hall A

Increase your visibility in the heart of Hall A. With nine strategically positioned digital signs in high-traffic areas, your brand gains maximum exposure and stronger opportunities to attract the right audience to your stand.

Price: SEK 35,000

Large LED screens and vertical digital poster displays in the entrance areas at Stockholmsmässan, positioned near Hall A, Hall B and Victoria Hall.

Indoor package – Hall A and Hall B

Secure a strong presence across both halls! With the Hall A and Hall B Indoor Package, your brand is featured on eleven digital screens throughout the exhibition, including larger-format placements that deliver enhanced visibility in the busiest visitor flows. A powerful choice for exhibitors looking to maximise reach across the entire event.

Price: SEK 45,000

Outdoor digital screens along the walkway outside Stockholmsmässan displaying messages from the SKYDD exhibition, as visitors sit and pass through the area.

Outdoor Package

Around our venue, 22 digital signs are available to showcase your message. The screens are positioned to reach visitors arriving at the event by car, train, on foot or by bicycle.

Price: SEK 30,000

Outdoor digital screen at the entrance to Stockholmsmässan used for advertising and brand exposure, clearly visible to passing traffic.

The Triangle

With exposure on three sides, the Triangle is strategically located at the intersection of Huddingevägen, Åbyvägen and Parkeringsvägen, where approximately 75,000 vehicles pass every day.

Price: from SEK 10,000 to SEK 48,000

Large façade-mounted banner at the entrance of Stockholmsmässan promoting the Hem & Villa exhibition, visible from the roundabout outside the venue.

The Round-about

With its location next to the East Entrance, the Roundabout is almost impossible to miss for those arriving at the fair by car. It is therefore a perfect area for those who want to welcome their car-borne visitors. 57,000 cars pass through here daily.

Price: SEK 25,000

On-site branding

Across the venue and surrounding areas, a wide range of on-site branding opportunities are available to maximise your visibility. These include everything from high-impact surfaces and façade banners to full entrance vinyl wraps.

Choose the option that best fits your goals – whether you want to reach visitors inside the exhibition or everyone moving through the surrounding area.

Cafeinramning

Examples of on-site branding opportunities

 

Entrance branding

Capture attention from the moment of arrival. You can choose from vinyl-wrapped entrance doors, floor decals, and advertising pillars throughout the exhibition area.

Café branding

Be seen where networking happens. Sponsor one of our high-traffic café areas and place your brand directly in the flow of visitors and exhibitors.

Outdoor advertising

Be visible even before visitors step inside! We offer flags, façade banners and digital signage facing Huddingevägen and Åbyvägen – delivering high-impact exposure around the clock throughout the exhibition.

Additional exposure areas

Take your visibility even further! Opportunities are also available in the parking garage entrance, on walls and mirrors in restrooms, on waste bins, and in other strategic locations across the venue.

Would you like to learn more about your branding and exposure opportunities?

Our sales team will help you plan the right level of visibility based on your goals, target audience and budget. Get advice on packages, placements and opportunities.

Increase your visibilty at National Defence Expo

Explore some of our 75 digital signs located on the venue in the video below.

Want to maximise your presence? Get in touch!

Our team will help you find the right branding opportunities to match your goals and maximise your visibility at National Defence Expo.

Monica Johannesen Widholm

Head of Event – Unit Resilience & Mobility

Monika Johannesen Widholm

Send email
+46 70 789 41 41

Anna Wiberg

Sales Manager

Kevin Sinnapan

Sales Manager

Nadja Al Temimi

Sales Manager

For exhibitors at National Defence Expo A person in military uniform works at a laptop with a world map and data streams on the screen in a forest environment.

Stand prices & expression of interest

Would you like to take part and exhibit at National Defence Expo? Here you can find stand prices and all the information required to book your participation.

Prices & expression of interest: visitors gather at a stand where a camera system and a security solution are being demonstrated at National Defence Expo.

For booked exhibitors

Here you will find the tools to increase your visibility, reach the right audience and generate business during the exhibition. By making full use of the available resources, you can strengthen your presence, build more relationships and make your participation even more successful.

A handler lets a service dog examine a piece of luggage in a terminal.

SKYDD – held in parallel with National Defence Expo

SKYDD is the Nordic region’s largest meeting place for protection and security, firefighting, rescue operations and personal protective equipment. Don’t miss the opportunity to take part in the Nordic region’s safest trade fairs – under one roof.